The success of your trade show is based on the impression that you make to those who visit it and how well you demonstrate your product. If your trade show assistants are not trained properly, they will not be able to help you achieve the goals that you would like to achieve. Therefore, once you have hired a trade show assistant, you must focus on training them in the following ways.

Educate The Assistant On Your Product

You must train the assistant on how to use the product. Time must not be wasted during the trade show with the assistant figuring out how the product works. Also, if it seems as if the assistant is struggling to get the product to work properly, this might send an unintended message that the product is more difficult to use than it actually is. Train the trade show assistant on what features you would like customers to see demonstrated. Think about the types of questions that would most likely be asked about your product and make sure that the trade show assistant has answers ready. However, the best way for the assistant to be prepared to answer questions is for him or her to know your product very well by having tested it.

Train the trade show assistant on the pricing tiers, billing options, contract details and various other factors that will assist others in determining whether they will want to purchase the product. 

Teach The Assistant About The Competitor's Product

In addition to educating the assistant about your product, make sure that they are educated about your biggest competitor's product. The trade show assistant will need to make a pitch of why your product is superior and the limitations of the competitor's product. Also, the assistant must be able to answer any objections.

Make Sure The Assistant Is Computer Literate

There are certain skills that trade show assistants should already come to the job with. For example, assistants will usually need to be very computer literate so they can use computers to perform demonstrations. They will need to know how to effectively use graphics and slideshows to carry out a presentation.

One way to make the trade show assistant training process easier is to hire a trade show assistant service like Eyekon Group. These companies will already have assistants who have a general understanding of how to make a trade show successful. You will simply need to train them on how to use your product.